Wednesday, October 01, 2008

Portfolio Company Politics

I got nervous today when I heard one of my consumer internet portfolio companies had posted a political advertisement on YouTube. It seemed obvious to me that any consumer company is likely to alienate half of its customer base by making a political statement. No matter how well-executed the ad, it is guaranteed to hurt business as much as it helps.

It appears that I may have jumped too quickly to a conclusion.  This is the first political ad I have seen that appeals to both Democrats and Republicans.