Until today, I didn't fully appreciate how aggressive Google had become with its desire to own datacenters around the world. Of course I have heard countless stories of the massive server farms Google operates. One rumor even suggested Google built a meaningful single digit percentage of all PCs last year.
Still, I was stunned to learn from a young New York based startup about its recent run-in with a hosting service provider (HSP). As background, this startup serves about 1.5 billion monthly page views out of its single datacenter in New York. That's a lot of data, which makes this company a reasonably attractive HSP customer.
A few months ago, its HSP informed the startup that it would not be able to add any more servers to its cage. There was plenty of physical space in the cage, but the HSP claimed it was out of power. There were not enough volts to power any additional servers.
At first, the startup figured someone at the HSP was going to be fired for making such a stupid miscalcuation. How could they not design the place with enough power to operate cages chock full of servers? It just didn't make sense... until they learned what was really going on.
Google had moved to town. It appears Google is trying to purchase as much datacenter capacity as it can find. It offered a certain New York City HSP so much money that the HSP started mistreating its own customers to get them to leave so Google's appetite could be satisfied.
Let this be a warning to other HSP customers around the globe -- beware the day that Google moves to town.