Recently, I met a young company called EasyRoommate that epitomizes the truly global nature of business today.
EasyRoommate is headquartered in New York City and all of its employees are in a single office just off Union Square. Everyone speaks English, but rarely as a first language. The Italian woman who operates www.EasyStanza.it sits next to a Spanish woman responsible for www.EasyPiso.es who sits next to a French man working on www.Appartager.com. Between the three of them and another half-dozen colleagues, they operate an identical roommate-finding service on web sites in 19 countries and six languages from a single office in New York.
They host the sites at a data center in nearby Westchester County, and they outsource most of their technology development to programmers in Latin America and India.
Despite all the complexity involved and the fact that most of his paying customers and advertisers are thousands of miles away, the entrepreneur behind it all earns a profit every month.