tag:blogger.com,1999:blog-14531678.post1473386068416592806..comments2024-03-18T19:18:00.769-04:00Comments on Nothing ventured, nothing gained: He has no credibility, but I think he's 100% correctJeremyhttp://www.blogger.com/profile/05059215947606354026noreply@blogger.comBlogger12125tag:blogger.com,1999:blog-14531678.post-687839556678210892009-08-28T11:24:01.808-04:002009-08-28T11:24:01.808-04:00Ross, thanks for the tip. I took at look at C3Metr...Ross, thanks for the tip. I took at look at C3Metrics, and indeed it looks quite interesting. Thanks!Jeremyhttps://www.blogger.com/profile/05059215947606354026noreply@blogger.comtag:blogger.com,1999:blog-14531678.post-14379501954063737392009-08-27T00:12:33.922-04:002009-08-27T00:12:33.922-04:00Jermey,
My company was actually pitched just toda...Jermey,<br /><br />My company was actually pitched just today by an analytics company (http://c3metrics.com) that claimed to track not only the conversion, but the originator of the lead, and also what they call the "assist". For example, if a person comes to our site from say a CPA network, then that person leaves and three days later the same person clicks a lead back banner, then Unknownhttps://www.blogger.com/profile/04061184276977604116noreply@blogger.comtag:blogger.com,1999:blog-14531678.post-64825314369064350832008-04-08T21:17:00.000-04:002008-04-08T21:17:00.000-04:00Dash, he has no credibility because he works for M...Dash, he has no credibility because he works for Microsoft which has been a weak player (despite meaningful effort) in search marketing but is a significant player in display advertising.Jeremyhttps://www.blogger.com/profile/05059215947606354026noreply@blogger.comtag:blogger.com,1999:blog-14531678.post-35296035824363092902008-04-08T21:06:00.000-04:002008-04-08T21:06:00.000-04:00Branding advertisers are not served well. 200 page...Branding advertisers are not served well. 200 pages of research at <A HREF="http://adEcon101.blogspot.com" REL="nofollow">The New Economics of Advertising</A> for your reference. I don't think you have time to read 200 pages ;-)<BR/><BR/>Huge opportunity for disruptive venture - while Yahoo, Google, and Microsoft are distracted with legacy projects.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-14531678.post-51334434976373220492008-04-08T21:02:00.000-04:002008-04-08T21:02:00.000-04:00Came to your post via the VC Channel. Branding adv...Came to your post via the VC Channel. <BR/><BR/>Branding advertisers are not served well by online publishers. 200 pages of research at <BR/><BR/>BTW: Why no credibility? The headline does not tie to the content.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-14531678.post-56520125214012107372008-03-28T17:58:00.000-04:002008-03-28T17:58:00.000-04:00To CHRIS, Are you a small business owner? If you c...To CHRIS, <BR/><BR/>Are you a small business owner? If you customers are mostly local, i think you should change your technique completely. Ill be happy to tell you more about our new platform and products. <BR/>G. LuckRevuPages.comhttps://www.blogger.com/profile/12835547897725609540noreply@blogger.comtag:blogger.com,1999:blog-14531678.post-14939954536244939542008-03-28T17:56:00.000-04:002008-03-28T17:56:00.000-04:00Jeremy, I agree 100%. All of the innovations in th...Jeremy, <BR/><BR/>I agree 100%. All of the innovations in the online advertising, local advertising in particular, have been ad techniques based on Dollars as opposed to relevance. this is giving national advertisers advantage over the often more relevant local advertisers for explicit local search queries. <BR/>I also think this contributes greatly to poor local search. <BR/>This is very RevuPages.comhttps://www.blogger.com/profile/12835547897725609540noreply@blogger.comtag:blogger.com,1999:blog-14531678.post-980955943943015272008-03-28T11:33:00.000-04:002008-03-28T11:33:00.000-04:00Jeremy, I think you are correct in your analysis t...Jeremy, I think you are correct in your analysis that pay per click advertising is not the only solution marketers should look at. We've been doing a lot of work around user-generated content and the impact blogs, customer reviews, etc. have on customer behavior and firmly believe that an effective marketing campaign is 1) continuous on a day to day basis (the blogs, YouTube, etc. never go quiet,Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-14531678.post-87707956945484650992008-03-23T21:25:00.000-04:002008-03-23T21:25:00.000-04:00As far as my knowledge goes, a considerable portio...As far as my knowledge goes, a considerable portion of search revenues comes in through smaller advertisers who do not have a brand so to speak. These advertisers view search as an alternative with a better ROI compared to yellow pages.mannyhttps://www.blogger.com/profile/03034688439335883877noreply@blogger.comtag:blogger.com,1999:blog-14531678.post-87531920022691369942008-02-19T20:46:00.000-05:002008-02-19T20:46:00.000-05:00I am not sure how far the Advertising model going ...I am not sure how far the Advertising model going to go in this economic downturn. You may find this post interesting.<BR/><BR/>http://jacobsmith.wordpress.com/2008/02/20/there-is-no-free-lunch/Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-14531678.post-24903925035375196202007-10-30T04:01:00.000-04:002007-10-30T04:01:00.000-04:00I think it's a fascinating area, but I'm not sure ...I think it's a fascinating area, but I'm not sure the dashboard you're describing would be much of a silver bullet. A huge amount of influence derives from offline media, including positive press, product placement and word-of-mouth, none of which is really measurable within the same frame of reference as clicks, conversions, etc. To use your example, I think online display ads probably play a Daniel Gibbonshttps://www.blogger.com/profile/10583928216542696271noreply@blogger.comtag:blogger.com,1999:blog-14531678.post-35592507647308427492007-10-22T18:36:00.000-04:002007-10-22T18:36:00.000-04:00We have to agree, we were spending about $1,000 pe...We have to agree, we were spending about $1,000 per month on Adwords, with little, if any success. We are getting equally as much traffic from articles, the new blog, and building our mailing list, as welll as gorilla postings on other sites, digg, etc... While Google is trying out content advertising on websites, only the big fish can play now. They want us to try CPM, which only makes them richDefendThyselfhttps://www.blogger.com/profile/04901652879677207397noreply@blogger.com